Wests Tigers interim chief executive officer Shaun Mielekamp has moved to reassure members and supporters that,
despite “noise” around the Club externally, the organisation’s internal foundations remain steady.
In a Q&A posted to YouTube, Mielekamp explains that strong internal processes and alignment are central to
keeping momentum going, even when the public conversation feels unsettled.
“You go through and it’s a tick, tick, tick, tick, tick exercise,” Mielekamp says, describing the focus on
fundamentals inside the four walls. He adds that while it has been “difficult with the amount of noise that’s
happened externally”, “internally, the club is very, very strong”. (07:09–07:13)
“I know that’s hard for, for everybody to see from the outside, but internally, I think we will see that what
has been built over the last couple years, this legacy that has been created, it’s our job to just continue that
process and keep some sustainability in the place.”— Shaun Mielekamp, YouTube Q&A (around 07:09)
Maintaining the plan
Mielekamp’s message is that the immediate task is not reinvention — it is discipline. “My priorities is to really
maintain the strategy, strategy that’s been in place,” he says. (07:23–07:41)
He doubles down on that point moments later, saying the Club’s priority is “maintaining that and keeping on course”.
(07:23–07:41)
“We’re not looking at having to do anything different apart from, yeah, really just keep on course.”
— Shaun Mielekamp, YouTube Q&A (08:22–08:28)
Turning up communication and member engagement
Where Mielekamp does want change is in how loudly the Club communicates and connects. He says the strategy stays,
but the volume lifts — particularly around keeping members informed and engaged.
“Double down in regards to really turning up the volume in regards to communication, really turning up the volume
in regards to our engagement with our members.”— Shaun Mielekamp, YouTube Q&A (07:23–07:41)
Looking ahead
Mielekamp also points to belief in the people already at the Club as a reason for optimism. “When you’ve got really
good people here who can all play footy and all do the right thing, I can only see good times ahead,” he says.
(13:52–13:59)
Note: All quotes in this article are taken directly from the YouTube video linked above.
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